Ad campaigns
Ads that bring in customers — no Ads Manager course needed
You choose the goal, area, budget and period, and Socialu prepares ads in your brand’s style. Nothing is spent without your cost approval, and you see results in plain words — from the click all the way to the sale.
Sample data from a test account
What you get
Ad campaigns
Ads on Facebook, Instagram and Google — simply or with an expert.
A wizard for everyone
One question per screen: a goal with icons, a town or the whole country with a radius, a daily budget from £5 / €5 and a period. No ad jargon.
Advanced mode
Stages, several ads per campaign, 3, 5, 10 or 15 AI versions and a slider to split the budget between Meta, Google, TikTok and LinkedIn.
Do it yourself or delegate
Set up the campaign yourself or hand it to a specialist — the service is priced individually, and you pay the ad budget separately.
Results and recommendation
Spent, results, cost per result, clicks and a daily chart. The AI writes 2–4 plain sentences on what to change.
How it works
Choose a goal and area → Approve the costs → Track results
Choose a goal and area
Enquiries, sales, website visits or awareness — for your area or the whole country.
Approve the costs
You see the daily budget and the maximum amount. Any change to the plan goes back for approval.
Track results
Platforms separately, top ads and the path from ad to sale in the CRM.
Ad versions and budget
Ten ad versions in a minute, budget where it works
“Generate ads” creates 3, 5, 10 or 15 versions — each with a different angle: benefit, problem, offer, customer review. You see the preview just as it looks on the platform, and a slider splits the budget between platforms.
- On-brand copy with each platform’s character counter
- Customer reviews only from reviews you approved
- The budget split changes proportions, not the total
Sample data from a test account
Campaign results
Know what a customer costs — not just a click
Tiles with the change versus the previous period, a day-by-day chart, platforms separately and top ads. The CRM funnel shows enquiries, meetings and sales from the campaign.
- AI recommendation in plain sentences — every number comes from the report
- Budget usage bar
- Publishing and results once your ad account is connected
Sample data from a test account
Alerts and reports
Know right away when a campaign overspends
Socialu checks your campaigns every hour and shows “Needs attention”: higher spend than usual, a more expensive result, falling click-through, a budget running out early or a stopped ad — with a tip on what to do. A PDF report with your logo arrives by email every week or month.
- Pick alert thresholds with buttons — at most one notification a day
- Platform comparison in one table: spend, results, cost per result and CTR
- AI summary of “what happened and what next” — a suggestion, nothing changes by itself
| Platform | Spent | Results | Cost per result | CTR | Cost per 1,000 impressions |
|---|---|---|---|---|---|
| Meta (Facebook, Instagram) | £310 | 62 | £5 | 1.8% | £3.63 |
| £215 | 31 | £6.94 | 4.2% | £9.50 |
Sample data from a test account
Questions & answers
Ad campaigns
How much do ad campaigns cost?
You set the ad budget yourself — from £5 / €5 a day — and pay it to the ad platform. AI ad versions and recommendations use credits, and you see the cost next to the button.
Do I need an ad account?
Yes. Publishing and results work once your Meta or Google ad account is connected. You can prepare and approve the campaign before that.
Could Socialu spend money without my knowledge?
No. A campaign starts only after you approve the costs, and any change to the plan after approval needs approving again.
Will the AI make up reviews or discounts in ads?
No. The AI uses only your brand knowledge and approved reviews. It doesn’t add numbers, prices or discounts you didn’t provide.
When is it worth handing a campaign to a specialist?
When you’re short on time or the budget is bigger. The request goes to a specialist, and you see the results in the same place as with a campaign you run yourself.
See also
See all features
Calendar & Autopilot
A publishing plan that fills itself.
Learn moreAI content creation
Posts, graphics, carousels and stories in your brand’s style.
Learn moreVideo & recordings
Reels, video reviews, FAQ videos and AI Interview.
Learn moreImage & video editor
Fix graphics and videos without separate apps.
Learn moreLong-form: YouTube, podcasts, articles
Episodes, podcasts, SEO articles and Google Maps posts.
Learn moreResults & reports
What works and what doesn’t — in plain language.
Learn moreMessages & comments
AI sorts comments and suggests replies.
Learn moreLanding pages
A campaign page with a form that feeds the CRM, on your own domain.
Learn moreQuizzes, calculators and surveys
A quiz recommends an offer, a calculator does the maths, a survey asks for a rating.
Learn moreEmail marketing
Newsletters and sequences to CRM contacts — only with consent.
Learn moreAutomations
Blocks on a canvas: when something happens, Socialu does the rest.
Learn moreLeads & CRM
Enquiries from forms, comments and your bio page in one pipeline.
Learn moreMeetings & sales
Online booking, Google Meet, Zoom, Microsoft Teams, call scripts and presentations.
Learn moreStrategy & offers
Your offers in one place and a strategy with a 30/60/90-day plan.
Learn moreStore products
Product posts straight from your online store.
Learn moreWebsite widgets
Pop-ups, contact buttons, reviews, FAQ, business cards and QR codes.
Learn moreAI website chat
A bot that knows your brand — and a teammate when needed.
Learn moreBio page & links
Link-in-bio page, short links, UTM and QR codes.
Learn moreBrand & style
Brand knowledge, tone, colours and fonts in one place.
Learn moreMore visibility. More customers. Less work.
Socialu attracts and looks after customers for you: social media, emails, text messages, conversations, Google reviews and sales in one place. Switch on the autopilot and get your time back for running your business.
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