Automations

When a customer does something, Socialu responds straight away

You build an automation from blocks on a canvas, just like in well-known marketing tools: a trigger, conditions, waits and actions. Anything that happens in Socialu can be a trigger — a form, a lead, a meeting, a comment, a message or a review. And if you’d rather not build it yourself, describe it and AI builds it.

Sample data from a test account

What you get

Automations

Blocks on a canvas: when something happens, Socialu does the rest.

Visual block editor

The “Add” panel with search and colour-coded categories: triggers, conditions, waits, email, messages, content, CRM and team. Click or drag a block onto the canvas.

Triggers from all of Socialu

A form, a quiz, a new lead, a meeting, an email, a comment, a Messenger or Instagram message, a review, the AI chat, a schedule, no reply, a stale lead and a link click.

Comments, DMs and reviews

The “Send a comment” block replies under a comment or to a Google or Facebook review, and “Send a Messenger / DM message” writes privately.

After connecting your account

AI at every step

AI text and images, intent detection for a comment or message, and an “AI picks the path” block. Copy is written in your brand voice.

How it works

Describe or choose → Check it on the canvas → Switch on and watch the results

  1. Describe or choose

    Write what you want to automate and AI lays out the blocks for free — or start from a ready-made scenario or a blank canvas.

  2. Check it on the canvas

    Sending blocks show a preview of the message, and a red marker shows what still needs filling in.

  3. Switch on and watch the results

    Nothing switches on by itself. After “Switch on”, Results mode shows how many people passed through each block.

Multiple triggers

Customers arrive from different places — each gets their own path

One automation can have several triggers, e.g. a form, a comment and a new message. Each leads to its own blocks or to a shared path, and the “If it came from…” block splits the next steps by source.

  • The same person coming from two triggers enters only once
  • Start conditions set separately for each trigger
  • Results mode shows entries from each trigger
  • Customer birthdays and anniversaries with a one-time discount code — once a year, only with consent

Sample data from a test account

Describe it, AI builds it

Write one sentence and AI lays out the automation

In the “What do you want to automate?” box you describe your goal in plain words or dictate it. AI uses only blocks Socialu really has and sums up the triggers, the steps and what needs filling in. You make changes by chatting, and “Point and edit” changes a single block. Free of charge.

  • Email and message copy in your brand voice
  • A channel that doesn’t exist is swapped for an available one, and AI says so plainly
  • Undo any AI change with one click

Sample data from a test account

Auto-replies

A keyword in a comment — the reply and the message go out on their own

After connecting your account

Someone writes “PRICE” or “LINK” under a post, and Socialu replies under the comment and sends a private message with the link. You can check whether the person replied, add them as a lead and notify your team. All without a separate Messenger tool.

  • This post, every post or the next post
  • Several reply versions with {name}, or AI every time
  • Each comment and each review gets only one reply

Sample data from a test account

Email sequences and control

Emails at the right moment, sent only after your approval

Email sequences are built in the same editor: email, wait, condition, A/B split and goal. A flow with a marketing email is switched on by someone with approval rights, and messages only go to people who gave consent.

  • Ready-made scenarios: after a meeting, after a quiz, after a negative review and more
  • Undo and Redo, canvas or list view
  • Credits only for AI and sent emails — no limit on automations

Sample data from a test account

Questions & answers

Automations

How is this different from GetResponse or GoHighLevel?

The editor works in a similar way — blocks, triggers, conditions and waits on a canvas. The difference: triggers and actions come from Socialu’s own modules, so a comment, a review, a lead or a post draft is right at hand, without connecting several tools.

How much do automations cost?

They’re in every plan, with no limit on the number of automations. Only AI steps and sent emails use credits, and the cost is shown on the block. “Describe it, AI builds it” is free.

Can an automation start sending on its own?

No. Nothing switches on by itself — even an automation built by AI is saved as a draft. A flow with a marketing email is switched on by someone with approval rights.

Could a customer get two replies?

No. Each comment and each review gets one reply, even if it matches several rules or automations. The same person coming from several triggers enters the automation once.

Do I need a separate tool for Messenger replies?

No. Auto-replies to keywords in comments reply under the comment and send a Messenger or Instagram DM, and the contact can land in your CRM as a lead.

See also

See all features

Calendar & Autopilot

A publishing plan that fills itself.

Learn more

AI content creation

Posts, graphics, carousels and stories in your brand’s style.

Learn more

Video & recordings

Reels, video reviews, FAQ videos and AI Interview.

Learn more

Image & video editor

Fix graphics and videos without separate apps.

Learn more

Long-form: YouTube, podcasts, articles

Episodes, podcasts, SEO articles and Google Maps posts.

Learn more

Ad campaigns

Ads on Facebook, Instagram and Google — simply or with an expert.

Learn more

Results & reports

What works and what doesn’t — in plain language.

Learn more

Messages & comments

AI sorts comments and suggests replies.

Learn more

Landing pages

A campaign page with a form that feeds the CRM, on your own domain.

Learn more

Quizzes, calculators and surveys

A quiz recommends an offer, a calculator does the maths, a survey asks for a rating.

Learn more

Email marketing

Newsletters and sequences to CRM contacts — only with consent.

Learn more

Leads & CRM

Enquiries from forms, comments and your bio page in one pipeline.

Learn more

Meetings & sales

Online booking, Google Meet, Zoom, Microsoft Teams, call scripts and presentations.

Learn more

Strategy & offers

Your offers in one place and a strategy with a 30/60/90-day plan.

Learn more

Store products

Product posts straight from your online store.

Learn more

Website widgets

Pop-ups, contact buttons, reviews, FAQ, business cards and QR codes.

Learn more

AI website chat

A bot that knows your brand — and a teammate when needed.

Learn more

Bio page & links

Link-in-bio page, short links, UTM and QR codes.

Learn more

Brand & style

Brand knowledge, tone, colours and fonts in one place.

Learn more

More visibility. More customers. Less work.

Socialu attracts and looks after customers for you: social media, emails, text messages, conversations, Google reviews and sales in one place. Switch on the autopilot and get your time back for running your business.

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