Quizzes, calculators and surveys
A few questions and the customer finds your offer by themselves
A quiz recommends an offer from your library, a calculator works out savings or a quote with transparent assumptions, and a survey asks for a rating after a visit. Contacts go to the CRM, and you can embed it all on your website or add it to a landing page.
Sample data from a test account
What you get
Quizzes, calculators and surveys
A quiz recommends an offer, a calculator does the maths, a survey asks for a rating.
A quiz that recommends an offer
Multiple choice, scales, numbers or text, plus “Go to”. The result recommends an offer and suggests a meeting.
Calculators with visible assumptions
Savings, ROI, an estimated quote. Visitors see where the numbers come from, and the result can be a range.
NPS and star surveys
A 0–10 scale, stars or smileys. A low score goes to your team, and everyone sees the invitation to leave a Google review.
Results in the CRM
A contact from a quiz or calculator is a lead with the “Quiz” or “Calculator” source and the answers in its history. It can start an email sequence.
How it works
Template or AI → Check and publish → Share
Template or AI
A ready template or “Generate with AI” — you see the credit cost next to the button.
Check and publish
Preview on phone and desktop. A calculator only publishes once its tests pass.
Share
A link, embed code for your website, a landing page section or a QR code for print.
Calculators
Numbers your customers can trust
Fields with sliders and units, assumptions explaining “where this number comes from” and a result as an amount, a percentage or a range. Formulas run on a safe formula engine, not AI, and the result used for saving and email is calculated by the server.
- Templates: savings, ROI, estimated quote, comparing options, service cost
- Test cases with an expected result before publishing
- Summary by email only when the visitor asks for it
Sample data from a test account
Surveys
A rating after the visit — and anyone can leave a Google review
A survey can go out by email after a completed meeting with a personal link. A low score sends a notification and creates a task on the lead, and everyone gets the invitation to review you on Google and Facebook — in line with Google’s rules.
- NPS, average, score distribution and weekly trend
- All comments in one place
- No contact form in the survey — minimal data
Sample data from a test account
Conversational quiz
A quiz that talks like a good advisor
Switch your quiz to “Conversation”: questions appear in chat bubbles in your brand style. Visitors click an answer or type it in their own words — AI matches it to the question and, if unsure, asks one short follow-up. At the end: the result with a recommended offer and a short note on why it fits.
- Contact details and consents collected in the conversation, lead in the CRM with a fit score
- AI uses only your brand knowledge and prices from “Services and products”
- A/B test of the intro, a question or the button, with winner selection
Sample data from a test account
Questions & answers
Quizzes, calculators and surveys
Does the AI make up calculator results?
No. The AI can prepare the fields, assumptions and formulas, but a safe formula engine does the maths. Numbers that aren’t in your brand knowledge are marked “to check”, and publishing requires passing tests.
How do I add a quiz or calculator to my website?
You get a link, embed code (the frame adjusts its own height), a “Quiz / calculator” section in Landing Pages and a QR code for print.
Does a low survey score block a Google review?
No. Everyone sees the review invitation, whatever their score. A low score is also sent to your team so you can react quickly.
Where do quiz and calculator contacts go?
To the CRM as “Quiz” or “Calculator” leads, with answers and the result in their history. We only accept details with the privacy notice ticked, and marketing consent is a separate, unticked box.
How much does it cost?
Quizzes, calculators and surveys are in every plan, with no limit on how many. Only creating with AI uses credits, and you see the cost next to the button.
Can a quiz look like a conversation?
Yes. In the quiz settings choose “Conversation” — questions appear in chat bubbles and visitors can answer in their own words. AI helps understand the answer; AI conversations use credits, and you see the cost in the settings.
See also
See all features
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A publishing plan that fills itself.
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A campaign page with a form that feeds the CRM, on your own domain.
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Newsletters and sequences to CRM contacts — only with consent.
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Product posts straight from your online store.
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A bot that knows your brand — and a teammate when needed.
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Link-in-bio page, short links, UTM and QR codes.
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Brand knowledge, tone, colours and fonts in one place.
Learn moreMore visibility. More customers. Less work.
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